Mark S. Luckie
Director of Innovation and Audience Engagement
Mark S. Luckie is a digital strategist and author of The Digital Journalist's Handbook, the novels DO U. and Valley Girls, and dots & dashes, a bi-weekly newsletter exploring new frontiers of journalism and AI.
Mark is currently the Director of Innovation and Audience Engagement at Capital B. He has led media partnerships for some of the most influential social platforms in the world, including Facebook, Twitter, and Reddit. Mark has also led digital initiatives for the NAACP Legal Defense Fund, the Washington Post, the Center for Investigative Reporting, The Los Angeles Times, and Entertainment Weekly. Mark is a GLAAD Media Award nominee, a Lambda Literary Award finalist, and a part of the 2012 Pulitzer Prize finalist team for Local Reporting. He was named twice by The Root as one of the most influential African Americans. Mark is a graduate of Bethune-Cookman University and the University of California, Berkeley
The New Wave of News
This discussion will explore the rapid transformation of news media, including mobile-first journalism, audience engagement, multimedia storytelling, and misinformation challenges. Panelists will highlight emerging trends and how young journalists can adapt to the digital-first approach.
Career Introductions: Newsroom-Adjacent Careers
This session will showcase careers beyond traditional reporting, including editorial strategy, marketing, tech, product development, and business operations. Panelists will share career pathways, industry skills, and strategies to enter these fields.
Social Media Workshop
This session equips student journalists with strategies to maximize social media presence. Topics include content creation, branding, engagement tactics, audience growth, and ethics. Attendees will develop tailored content strategies for their platforms.